Privacy Policy

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Effective Date: 01/12/2024
Last Updated: 26/07/2025

1. Introduction

This Privacy Policy explains how Southampton Builders (“we,” “us,” or “our”), operated by Ready Set Punk, collects, uses, and protects your personal data when you visit https://southampton.builders (“website”). We are committed to safeguarding your privacy and ensuring compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This website is operated by Ready Set Punk as a marketing and lead generation platform. We do not provide construction services directly. Enquiries submitted through this site are forwarded to independent third-party contractors, such as Southampton Builders, who are solely responsible for any further contact, quotations, and service delivery.

By using this website, you acknowledge and consent to the data handling practices outlined in this Privacy Policy, including the forwarding of your enquiry details to the relevant service provider and the sending of a one-time SMS and/or email message confirming your enquiry.

2. What Information We Collect

We may collect and process the following types of personal data:

Identity Data: Name, email address, phone number.
Technical Data: IP address, browser type, operating system, referral source, and website activity (via cookies and analytics).
Marketing Data: Your preferences for receiving marketing communications.
Contact Data: Any information you provide via our contact form, email, or phone.
Call Data: If you contact us by phone, we may record calls for training, quality assurance, and compliance purposes.

3. How We Collect Your Data

We collect personal data in the following ways:

Direct Interactions: When you fill out a contact form, email us, or call us.
Automated Technologies: Through cookies, tracking technologies, and Google Analytics when you visit our website.
Third-Party Sources: If applicable, data may be obtained from advertising platforms (e.g., Google Ads, Facebook Ads).
Call Recordings: When you contact us by phone, your call may be recorded using CallRail for training and compliance.

4. How We Use Your Data

We use personal data for the following purposes:

To respond to enquiries and provide information about our services.
To send leads to Southampton Builders (if applicable) for follow-up.
To improve website performance and user experience.
To comply with legal or regulatory obligations.
For marketing purposes (only if consent is given).
To record and monitor calls for training, quality assurance, and compliance purposes.
To securely forward enquiry details to the appropriate service provider using third-party automation tools such as Zapier.
To send a one-time SMS and/or email message confirming your enquiry and providing the relevant contractor’s contact details, as part of the service you requested.

5. Legal Basis for Processing

Under UK GDPR, we process personal data based on the following legal bases:

Consent – When you sign up for marketing emails.
Legitimate Interests – When processing data to improve our services.
Contractual Obligation – When responding to service requests or enquiries. This includes sending a one-time confirmation message and sharing contractor contact details.
Legal Obligation – When required by law.

6. Data Sharing & Third Parties

We do not sell or trade your personal data. However, we may share data with:

Service Providers & Contractors: To forward your enquiry to a builder/contractor or service provider for follow-up.
CallRail: Used for call tracking and recording services. Recordings are securely stored and used solely for training, quality assurance, and compliance.
Zapier: Used to securely automate the transfer of form submissions to the relevant service provider. Zapier acts as a data processor and does not retain your data beyond what is necessary to facilitate the workflow.
Twilio: Used to send a one-time SMS confirming your enquiry and providing contact details for the relevant contractor. This message is sent only as part of the service you have requested, not for marketing.
Legal Authorities: If required by law, fraud prevention, or legal proceedings.

Once your data is shared with a third-party service provider, their own privacy policy and data handling practices will apply. We are not responsible for the data practices of third parties. All third parties are required to handle your data securely and in accordance with data protection laws.

Southampton Builders will receive your contact information solely for the purpose of responding to your enquiry. They are independently responsible for how they handle your data once received. We encourage users to review the contractor’s privacy policy where applicable.

7. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy:

Enquiry Data: Retained for 12 months unless required for ongoing communication.
Marketing Data: Retained until you opt out.
Technical Data (Cookies & Analytics): Retention periods vary; see our Cookie Policy.
Call Recordings: Retained for up to 12 months unless required for compliance or training.

8. Your Data Protection Rights

Under UK GDPR, you have the following rights:

Right to Access – Request a copy of your personal data.
Right to Rectification – Correct inaccurate or incomplete data.
Right to Erasure (“Right to be Forgotten”) – Request deletion of your data in certain circumstances.
Right to Restrict Processing – Request that we limit data processing.
Right to Data Portability – Request data transfer to another provider.
Right to Object – Object to data processing for marketing or legitimate interests.

To exercise these rights, contact us at:
📧 info@southampton.builders

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk

9. Security Measures

We implement strict security measures to protect your personal data against unauthorised access, alteration, or disclosure. However, no online system is 100% secure, and users should take precautions when submitting personal information online.

10. Cookies & Tracking Technologies

We use cookies and similar technologies to improve website functionality and enhance user experience. You will be prompted to accept or manage your cookie preferences when you visit the site.

For more information, see our Cookie Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the "Last Updated" date. Please check this page periodically for updates.